Illamasqua must-haves

We recently created the identity and brochure for Illamasqua’s ten essential products,  ‘Illa-must-haves’.

Using an anarchic collage style that mashes up model imagery, colours, make-up textures and product photography, the A6 booklet is a window into the freedom of self-expression and the brand’s punk attitude. 

All of this lives alongside professional tips, information about the brand’s history and animal welfare standards, and its links to the Sophie Lancaster Foundation.

By Lee Bennett 

The Illa-must-haves booklet can be found in all Illamasqua stores, counters, and online orders at www.illamasqua.com.