What is brand, and how are brands built? Our founder, Julian Kynaston, answers these questions and more in this no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK’s most successful brand consultancies.
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You may have spotted in the press that we’ve been retained by Ann Summers in a deal that will see our partnership continue well into the future. The exciting news follows our work to redefine the brand’s position in a...
09/03/2015
The average British mobile user has no signal 15% of the time – that’s a lot of missed calls and a lot of missed opportunities. Whether you’re a consumer, business or even the Prime Minister. Whilst David Cameron had to...
06/03/2015
Today sees the debut of The Car People’s latest TV ad. A part of the ‘We’re here for you’ campaign, the ad will run throughout March on ITV Yorkshire and Granada. Based on valuable insights gathered from a process undertaken...
04/03/2015
Last weekend saw the re-launch of Nouveau Lashes at Professional Beauty in London, the culmination of Propaganda’s unique Discovery research programme and brand creation process. A leader in professional lash techniques and training, Propaganda Discovery recognised an opportunity for Nouveau...
27/02/2015
It’s great to see our work for Ann Summers is contributing to the pleasure retailer’s strong performance and the Dark Desires campaign is continuing to blow the stockings off their customers. As referenced in Retail Week, Valentine’s week online sales...
26/02/2015
As part of the launch of Total, the new managed services proposition from Southerns, Propaganda has delivered a collaborative feature with leading trade magazine, FM Journal. Alongside a new ad execution, Propaganda also secured a substantial editorial contribution, explaining how...
16/02/2015
Strolling through our archives, we spotted this gem from our ghd days. It just so happens that the pleasant young chap we cast 2nd from right turned out to be Mr Grey himself, Jamie Dornan, the lead actor in 50...
13/02/2015
The temperatures may have dropped outside, but Ann Summers are heating things up with their latest campaign, Dark Desires. Launched online and in their UK retail stores earlier this week, the campaign will promote the brand during the lead up...
30/01/2015
Hooray – we’re in a book! And not just any book. Our Illamasqua work is featured in Read Me – 10 lessons for writing great copy. The book explores all types of copy techniques and our work comes under the...
20/01/2015
Propaganda has been working alongside leading interiors specialist Southerns, to develop plans to enhance its service offer to new and existing customers, which will be central to its ambitious five-year growth strategy. The business is now looking to double turnover...
14/01/2015
It’s been a busy and exciting time for the lash team at Propaganda as Nouveau Lashes prepare to reveal some exciting changes happening in 2015. This weekend, we took over the Nouveau Lashes Northern Training Academy to capture the lashes...
13/01/2015
Hello, I’m Sophie and I’m new to the Propaganda creative department. I’ve been designing my way around Yorkshire for 10 years now, working at some great agencies and now here I am at another one. I quite like design and...
12/01/2015
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