The ageing opportunity, ignored by brands
A recent proliferation of new brand straplines is pointing to an increased awareness of a ‘life-long’ audience brands want to talk to. This is good. For a long time now, women of my age (‘midlife’ or Queenagers to coin Eleanor...
‘All it takes is a few great tweets’ – The Great Social Misconception
By Lucy Callaghan – Social Media Director at Propaganda “All it takes is a few great tweets” This is a comment I hear regularly on the likes of LinkedIn and in marketing circles. See also, “social media built my brand”...
Propaganda Shines A Light On BSW Group Launch
BSW - The UK’s largest integrated forestry and sawmilling group has appointed Propaganda to conduct a strategic brand review across its estate of group companies
Suit Direct Appoints Propaganda To Support Strategic Growth
Suit Direct has appointed Leeds-based brand and creative consultancy, Propaganda to support strategic growth plans with an omnichannel brand strategy
Rethinking Attribution Challenges In Digital Marketing
Digital Director James Winfield shares his thoughts on sales attribution challenges and why it's important, now more than ever, to take a holistic view on your digital channel strategy.
Why Brands Should be Using the Menopause Market as a Strategy for Growth
Propaganda founder Julian Kynaston shares his thoughts on why brands and marketers should be placing the menopause market as their primary strategy for purposeful growth.
Paying for Nothing
In this piece, Propaganda founder Julian Kynaston shares his thoughts on why paying for the advice to do nothing at all can be the best money a client ever spends.
EthOss Grows Stronger in 2021
EthOss Regeneration has been honoured by the UK Government with a Queen’s Award for Enterprise 2021 in the International Trade category. The disruptive dental company is one of just 205 nationwide organisations to be recognised by one of the most prestigious awarding bodies in the country, which celebrates outstanding achievement by UK businesses.
Propaganda Branches Out With BSW Group
The UK’s largest integrated forestry and sawmilling group, BSW, has appointed brand and creative consultancy, Propaganda, as strategic partners to conduct a strategic brand review across its estate of group companies and capabilities.