Propaganda aligns strategic partnership between Love Hemp and Togetherall
Leeds-based brand and creative consultancy Propaganda has aligned a strategic partnership between leading UK CBD brand Love Hemp and 24/7 online mental health support community platform Togetherall. Historically commissioned by education systems, the NHS and Armed Forces, this represents a first-of-its-kind agreement for Togetherall, and cements Love Hemp as a brand that positions wellness ‘at the front and centre of its offerings.’
US-based MarineMax appoints Leeds-based brand & creative consultancy, Propaganda, to optimise growth potential
MarineMax, Inc, the largest recreational boat and yacht retailer in the US has appointed Leeds-based brand and creative consultancy, Propaganda, as its strategic partners.
Propaganda will author a brand strategy that optimises growth potential and maximises shareholder value. This appointment comes after two of the biggest superyacht brokerage brands in the world: Fraser Yachts based in Monaco, and Northrop & Johnson based in Ft. Lauderdale, joined the MarineMax family earlier this year.
Propaganda shortlisted for two Northern Digital Awards 2021
Propaganda is excited to announce that it has been shortlisted for two Northern Digital Awards 2021, for Best Integrated Campaign with Roberts Bakery and Best Digital Marketing Campaign in Health and Beauty with Love Hemp. The Northern Digital Awards recognise...
Propaganda wins Northern eCommerce Award
Propaganda wins Best eCommerce Crisis Response Campaign at Northern eCommerce Awards 2020 for the #ShareYourBakes campaign with Roberts Bakery
Propaganda’s white paper reveals secrets to surviving a recession
In light of the Covid-19 crisis, Propaganda has released its latest white paper, exploring what brands need to do to survive a recession. As the UK enters its deepest recession since records began, the biggest risk for business is playing...
You don’t find insight in a cabin in the woods
Ogilvy claim that only 2% of industry creative briefs are currently informed by primary research. How can brands maintain relevance if they aren’t based on insight? And anyway, what is insight and how do you get it?
Bridging the gap between the online and offline customer experience
When it comes to online experiences, the modern consumer craves an immersive experience in which they can fully engage with a brand. A key brand challenge is optimising the customer experience in both the physical and digital realm.
Never take your foot off the gas
Steve Parkin doesn’t look back. Always on the lookout for the next new thing and the next new venture, whether that be for Clipper or for his private investment vehicle, Knaresborough Investments. In the concluding piece of the series, Propaganda Chairman, Julian Kynaston, talks to the Clipper founder about his approach to business and his plans for the future.