The Car People’s New TV Campaign Hits Your Screens.
We are excited to announce the launch of the new TV campaign for The Car People. The first of two TV adverts goes live today and will run on Yorkshire and Granada Television over the Autumn period.
The 30 second advert created by Propaganda’s Art Director, Ben Bateson and Copywriter, Ben Carson, focuses on the campaign’s key message of “don’t just test drive a car, test drive your car dealer.”
The advert is the product of our second collaboration with Finger Industries and showcases The Car People’s dedication to great customer service and promise to always deliver great value.
The TV spot is part of a campaign that will run into 2014, designed and implemented by Propaganda. The campaign includes of point of sale, website, radio adverts and social media campaign.
You can catch the new advert for The Car People here: