Propaganda Retained by Kryolan to Continue Social Media Campaign
We’ve now worked with Kryolan for 2 years, originally briefed to deliver a brand and creative strategy that would re-enforce their position as the make-up for professionals.
The campaign we developed ‘Kryolan. Make-up is a Science’ draws on Kryolan’s rich, independent heritage and experience in innovating for professional make-up artists since the 1920s. Kryolan was founded by Arnold Langer, a committed chemistry student heavily influenced by 1920s Berlin’s artistic expression, who combined his passion for theatre and science to create a revolutionary make-up brand.
The new brand proposition was unveiled in October 2012 and to celebrate and reinforce the scientific roots of the brand, a theatrical re-launch event was held at London’s magnificent Chemistry Centre at Burlington House. The event unveiled the new campaign imagery, sneak previews of new products, speeches from the Langer family in conjunction with a stunning brand film that captured the brand heritage, plus product demonstrations by Kryolan make-up artists.
Since the launch we have been engaging with professional make-up artists on a wide range of social platforms, spreading the campaign message of ‘Kryolan. Make-up is a Science’ to reclaim their position as the brand of choice for professional make-up artists.
The social media results we’ve delivered since the re-launch have been fantastic, from October 2012 to October 2013 Kryolan has seen an increase of 8,000 Twitter followers. And within the same-time the Kryolan Facebook page has grown by over 37,000 fans, which is an increase of over 140%. Kryolan’s Instagram page was launched in July 2012 and by October 2013 the account had over 16,000 followers.
The social media campaign has undoubtedly delivered great results in-terms of physical numbers as well as engagement and sentiment, so much so we’ve been retained for a further 12 months to evolve and develop the social media campaign further.