Propaganda Brings Kryolan Professional Make-up Out Of The Wings, With A Theatrical Brand Re-Launch.

Kryolan, the make-up brand that has provided outstanding products to theatre, TV, film and fashion professionals for over 65 years, will today unveil a completely new look, feel and positioning; Kryolan: Make-up Is A Science.

The new brand positioning, developed by Propaganda, draws on Kryolan’s rich, independent heritage and experience in innovating for professional make-up artists since the 1920s. The brand was founded by Arnold Langer, a committed chemistry student heavily influenced by 1920s Berlin’s artistic expression, who combined his passion for theatre and science to create a revolutionary make-up brand – which is still independently owned and run by Arnold, his son and his grandsons.

The new Make-up Is A Science brand re-positioning was launched to professional make-up artists, media and bloggers today at London’s magnificent Chemistry Centre at Burlington House. The re-positioning has been beautifully summed up in one of our stunning brand films followed by presentations by Wolfram and Dominik Langer, demonstrations and some surprising theatrical twists.

The event featured a live tweet wall – #KryolanLIVE – where media and make-up artists across the world could tune in for live coverage.

The post-launch buzz will be maintained through ongoing PR, a creative social media strategy across all platforms and continued brand consultation. Propaganda has also re-designed the brand’s packaging, advertising and website, which will go live end-October.