Record sales for The Car People as new campaign launches
The new ad launches as The Car People celebrate the most successful period in the company’s 17-year history having sold more than 2,000 cars across their Wakefield, Sheffield and Manchester sites throughout March.
We’ve brought together some of the best creative and design talents to deliver the campaign – with Tim James Brown directing, MTP producing and animation handled by Will Rockall of Pearl DME (who recently worked on Lego Batman!) – with the aim of placing The Car People ahead of the competition in terms of customer insight, messaging and production values.
The first ad, Battlefield, focuses on the typical experience of visiting a used car showroom with aggressive salespeople pushing customers into something they don’t want.
The second ad, Online Hell, exemplifies the typical experience of searching for a used car online where customers are bombarded with web pages full of irrelevant marketing messages, pop ups and unrealistic sales claims.