Propaganda are pleased to announce that we have entered into a partnership with Munzberger Fight Promotions (MFP), one of the world’s leading combat sports agencies, based in Miami, USA and the UK.

Ian Munzberger, Managing Director for MFP, has over 25 years’ experience in combat sports as an MMA instructor, consultant and advisor. Having built an elite network of international combat sports influencers including global MMA stars Georges St-Pierre, Cody Garbrandt and Kamaru Usman, MFP excels in matching brands with athletes that are fully in tune with their values.

“Combat sport is built on respect, honour, integrity, courage and discipline – values that are at the heart of not only the sport but is also what lies at the heart of the consumer. Consumers want to engage with brands that reflect their values, that act responsibly and authentically. They don’t want to buy from brands, they want to believe in them. MMA athletes have the ability to motivate and inspire people, and we believe this partnership with MFP provides us with the ability to align relevant brands with the stories and achievements of these athletes, driving excitement and engagement among new audiences,” says Julian Kynaston, Founder of Leeds-based agency, Propaganda.

“Unlike many sports, there is true gender equality in MMA. Women’s fights are pitched and promoted at the same level as men’s bouts, and combat sports has wide appeal – engaging across genders, ages and nationalities with fighters hailing from every continent in the world. With over 500 million people interested in MMA, and the two largest MMA promotions in the world: UFC and One Championship broadcast to over 1 billion households worldwide, it’s no surprise that with an athlete ambassador you can really boost your brand’s impact from the inside out. We’re excited to be working with Propaganda, disrupting markets and capitalising on the opportunity for growth,” adds Ian Munzberger, Managing Director of MFP.