This month Neal & Wolf launched their first instalment of ‘The Hero campaign’, a campaign dedicated to highlighting (and up-selling) their best-selling products to both new and existing Neal & Wolf customers.

The concept behind the creative was a relatively simple one – showcase the product benefits through stunning visuals and animations to increase digital and in salon engagement.

The campaign can be seen on Neal and Wolf digital channels and in professional salons across the UK, and look out for the second wave of hero products launching in September.