Great News for The Car People and Propaganda

Following years of success together, we’re incredibly proud that our longstanding client The Car People has been acquired by Sytner, the UK’s largest franchise dealer. Our work for The Car People to date has spanned more than a decade, and overseen the growth and development of the brand.

Now turning over more than £200m, the business has four sites across the North of England, and through our strategic counsel, has cemented a reputation as ‘the hassle-free way to buy a car’. Our work together has even helped change perceptions of the used-car market, having won an MCA Award in 2008, with a high commendation in 2016.

Ongoing brand and marketing support includes a number of highly successful and targeted TV, digital and instore campaigns, which have helped to grow the brand and launch new showrooms. The latest site was opened in Cheshire earlier this year.

The deal, which is set to complete in Q1 2018, sees Sytner expand its reach in the growing UK used car supermarket sector, having already seen a string of acquisitions and successes through its franchise operations. The Car People brand has been well-established over a number of years and remains consistently strong with its customer base, a successful strategy that will be continued going forward. It’s an exciting time for the business and we look forward to our continued role in the brand’s development alongside the management team.