CNG Retains Propaganda for Ongoing Brand Strategy
Propaganda is proud to announce our continued support of CNG, the UK’s largest independent shipper of gas. The news follows a successful first year together, which has seen us help the Harrogate-based business launch its new brand and unveil its commitment to giving power – not just energy – back to its SME customer-base.
The retention of Propaganda in a brand consultancy capacity throughout 2016 and into 2017 will ensure CNG continues to benefit from significant market insight, as the business enters an exciting period in its history.
CNG enlisted the help of Propaganda in 2014 as it looked to capitalise on the excellent reputation it had within the energy sector and grow its market share. Its success in the industry had been built on outstanding customer service and doing the right thing. But the wider market wasn’t aware of this, and that’s where we stepped in.
Through the development of a bold new CVI, brand strategy and corporate communications approach in 2015, CNG reaffirmed its position as one of the most trusted service providers in gas supply. This was underlined by key business milestones reached during that period, including surpassing one million customers across direct and wholesale customers. The brand also launched Bright Sparks, a primary school education programme designed to inspire and educate the next generation of energy users.
With a move into electricity on the horizon, as well as exciting plans to support its brokers even further, we’re looking forward to working with CNG, every step of the way.