Brand Health brief to support Southerns growth
We first worked with the Leeds based business in 2014, when we undertook a Brand Discovery. The resulting strategic shift and rebrand laid the foundations for the subsequent growth of the business, PE investment and acquisitions.
Over the past 18 months, Southerns has acquired a competitor in the North West, integrated Ralph Capper, a premium furniture consultancy, and made a further acquisition to strengthen its position in the market.
In the past six months in particular, Propaganda has been working on the Ralph Capper brand, helping to position their premium offer alongside the established Southerns’ business.
The Brand Health that Propaganda is set to undertake, will look at all the Southerns Group businesses to understand how they compliment each other, and fit into a complex and evolving marketplace. The business is in a period of rapid growth, and Propaganda’s work will help guide their strategic direction at this exciting time.