Vic & Vick – New Illamasqua short film

The final of three films created by Propaganda for cult, British make-up brand, Illamasqua was today released online.

The viral campaign starring ‘This Is England ’86’ actress, Vicky McClure, was designed to demonstrate the brands key message, ‘make-up for your alter ego’.

In the third film the concept has been cleverly brought to life in an encounter between Vicky and her bolder, darker self, Vic. Through a series of quips and differences it is uncovered that the strand keeping the entities together is a desire for expression, through make-up.

You can watch all of the Illamasqua films, as well as the latest installment, Vicky and Vic, here.

Posted by Phoebe Findley.