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As part of the launch of Total, the new managed services proposition from Southerns, Propaganda has delivered a collaborative feature with leading trade magazine, FM Journal. Alongside a new ad execution, Propaganda also secured a substantial editorial contribution, explaining how managed services works in practice.

The interiors article, which quotes Southerns Principal and Founder Andrew Kendall-Jones, references the Big Thinking and Big Delivery on offer from the business. In order to promote this new service to key audiences, we’ve also designed a belly-wrap, which will ensure selected recipients will be able to open the feature on the relevant page and be amongst the first to read about Total.