Thinking Big For Southerns

Propaganda has been working alongside leading interiors specialist Southerns, to develop plans to enhance its service offer to new and existing customers, which will be central to its ambitious five-year growth strategy. The business is now looking to double turnover within three years and treble it within five.

Southerns designs and delivers end-to-end Fixtures Fittings and Equipment (FF&E) solutions for a variety of sectors and has worked with Propaganda to implement a new brand strategy, following a Brand Discovery.

Central to the business’ new strategy, will be a ‘managed services’ offer which will take the hassle and risk out of the design and on-going management of offices and workspace, in relation to FF&E. Southerns will offer this consultative service to aid developers build best practice interiors into their initial designs, combatting the long held industry challenge of FF&E being treated as an afterthought.

Along with a new brand identity and marketing strategy, the business will now set about making the necessary changes to achieve its next phase of growth.