The Hassle-Free Way To Promote The Car People’s New Service


For more than 13 years, The Car People has prided itself on the transparent advice, superb value and hassle-free experience it gives its customers. So much so, more than 50% of its sales come from repeat buyers and recommendations.

So it’s only natural the car retailer, famous for its hassle free ethos, is now taking its service to the next level by creating its exclusive Car Care Club, offering MoTs and service packages to its existing customer base. So now customers can maintain their cars whilst continuing to enjoy The Car People’s great service and value.

Propaganda has created a smart digital launch for The Car Care Club, incorporating a targeted CRM campaign to its database, underpinned with a visual social media drive, all designed to simply communicate key benefits exclusively available to customers – from maintaining their car’s value and saving money, to warranty protection and safer motoring.

The CRM mailer hit the spot, unsurprisingly receiving an instant response from The Car People’s loyal database, delighted with the opportunity to extend their relationship with the car retailer.

And, as more-and-more of The Car People’s customers take to Twitter, ongoing supporting visuals for social media have been designed to take full advantage of Twitter preview, showing impactful messages right through the middle of the image, which clearly appears on followers’ feeds without them having to click on the full picture…so even viewing the benefits of the Car Care Club on digital channels is hassle free for its fans.