Behind the Scenes at Slaith’s Vintage-Inspired Photo Shoot
A Bentley, vintage Chesterfield furniture and a set of industrial scales – just some of the props we used on our recent shoot for the Huddersfield based knitwear brand – Slaith.
Owned by Spectrum Yarns (the same company behind our other client Glenbrae), Slaith has been two years in the making – due to their quest to craft a garment that is nothing short of exquisite – and is finally set to launch to consumers this year. The company uses their time-honoured skills to make knitwear like no other. Soft, luxurious, knitwear in fine (30) gauge cashmere and every one of the garments is seamless, knitted in three dimensions, and produced here in England.
We chose to shoot the brand photography from their mill, not only because the yarn that goes into every garment is spun here, but because as soon as you step into the mill you can practically sense the generations of history and expertise that flow through it, and the fine-tuned machinery is quite something. At the start of the development, we created Slaith’s strapline – ‘From Forgotten Comes Finest’ – and what better way to represent that than by showing off the luxury of their knitwear in amongst the original mill machinery?
We can’t wait to turn these stunning shots into beautiful collateral that will support the launch of Slaith.