Rule. Ann Summers Valentine’s Campaign

Ann Summers has the power to help you reign supreme this Valentine’s day.

Ann Summers is a brand that speaks to every woman: across ages, personality and sexual experience. With Propaganda’s latest campaign for the retailer, we encourage all women to take the lead, take control, rule!

The campaign celebrates individual confidence that starts from within but is clear for all to see. Whether your style is cute and sassy, or a little bit saucy, Ann Summers has the lingerie to ensure you look and feel like a Queen.

Propaganda created the campaign from initial concept through to photography, working with fashion and beauty photographer Pete Pedonomou. The campaign is live across stores and online now.