Insight delivers a new Car People campaign

We’ve recently wrapped production on a new integrated campaign for our client The Car People. The campaign was created following research with customers, which uncovered up to the minute insight into the way consumers are buying cars today.

We’ve seen that consumers are buying for different reasons and circumstances than they used to and, due to this, their emotions towards car buying have also changed. This is seeing decisions made much more with the head rather than the heart and ultimately, they’re really looking for reassurance and an understanding of their situation.

The campaign – which consists of 10sec TV, radio, press and online – recognises and taps into these emotions and reassures consumers that by purchasing from The Car People they’ve made a good decision, giving them long-term peace of mind.

The Car People believe that buying a car should be as enjoyable and hassle-free as possible – and Car People customers tell us that this is exactly their experience. With a wide choice of highest quality cars, helpful people and fair prices, its no surprise that over 50% of their sales come from repeat customers and recommendations.

The campaign airs 4th April and is due to run for 2 months.

Posted by Nicole Levings.