Proving real difference with the MCA

A few weeks ago we attended the 2016 MCA awards with longstanding client, The Car People. Following a hugely successful campaign to gear their business up for growth in a rapidly evolving marketplace, we were up for the Customer Engagement Award.

We continued our strong form at the awards, securing ‘highly commended’ recognition, and splitting the judge’s decision in a hotly contested category. The fact that our entry was one of just ten ‘highly commended’ in a total of 103 shortlisted across the awards, underlines just what a close call it was, with our client commenting: I can’t see any of the other programmes being as strong as the one we’ve created together.

Today, the awards supplement is featured in The Times newspaper, celebrating the best of consulting and proving the difference consultancies make for businesses and UK plc. There’s a good reason why we enter the MCA Awards year on year, and place such stock in being an audited member. It helps to prove our difference, as membership is predicated on getting RESULTS and implementing CHANGE for clients.

In today’s Times Supplement, MCA Chief Executive Alan Leaman talks about this difference. Whereby others might paper over the cracks, MCA accredited consultancies such as Propaganda use insight to effect change. He says: “We can help create a strong future for a company that might otherwise decline.” And in truth, this is what it’s all about. Creating better businesses, for a more prosperous future.