Propaganda To Position Connection for Growth


Designer and manufacturer of contemporary commercial furniture, Connection, has appointed Propaganda to discover the key to business growth and improved brand equity.

Connection, which has headquarters in Huddersfield and a strategic showroom in London, has been manufacturing innovative and contemporary furniture for nearly two decades, during which time the market has changed significantly. The company has seen a trend develop for more informal office solutions, which it has responded to, enabling businesses to meet these changing demands.

Propaganda will be developing a strategy to leverage growth and move Connection to the next level, through our unique Brand Discovery process. This will look to gather business insight from all of Connection’s stakeholders, to build a strategic plan for future success.

Annabelle Hill, Director at Connection said: “We’re looking to build on our history and position the business for significant growth. Our workforce of 60 people are some of the most skilled in the industry, and the average length of service of ten years is testament to the importance we place on investment in people. This process will allow us to discover brand truths and identify the best avenues to achieve our strategic goals.”

Craig Harrold, Client Services Director at Propaganda continued: “Connection are looking to build their brand impact and grow their business with a market leading proposition. We’ll use Brand Discovery to gain insights into current trends and future opportunities. By using our expertise in business transformation we’ll look to develop their proposition for the future benefit of the brand.”