Propaganda scoops bronze at this year’s Fresh Awards
We’ve started the week on a high with a win at this year’s Fresh Awards, scooping a gong in the ambient category for our work with Ann Summers.
The winning work was taken from this year’s Valentine’s campaign which declares February the 14th as Ann Summers Day. The campaign takes a stand against traditional Valentine’s Day messages with the launch of the Ann Summers Manifesto and states that Valentine’s is about being sexy; not sentimental.
And this is exactly the message we took to the streets of London by projecting it on the front of a famous store. You may have heard of it?
Ann Summers certainly caused a stir on the streets of London and on the board of the Fresh Awards judging panel. Keep an eye out for more disruptive tactics coming up soon.