Propaganda helps give protein drinks industry a Boost

Propaganda recently worked with Boost, the Yorkshire-based drinks company, to create an eye-catching design for its latest product, Protein Boost – a tasty and convenient milk protein drink. And we can’t get enough of it!


In today’s health-conscious society, the general public’s appetite for protein has never been stronger. The worldwide protein industry is expected to be worth £8bn by the end of 2017 but, until recently, it’s been dominated by products designed only for the most hardened gym-goers (the type that could rip a phone book without breaking a sweat).


The reality is, thanks to the emergence of budget gyms and the rise of gym-spirational Instagram accounts, health and wellbeing has been democratised. The public’s understanding of protein as healthy fuel, not just something Arnie puts on his Weetabix, has increased. With modern life being oh-so busy, protein reigns supreme as the new go-to foodstuff that will keep you topped up for longer, without the need of a guilt-ridden shuffle down the crisp aisle. But the new protein-packed snacks currently emerging in major national retailers are still expensive and detached from the real-life needs of consumers.


It’s against this backdrop that Boost, a long-standing champion of the independent retailer, developed Protein Boost – an affordable protein drink that’s designed for busy people who simply want a healthier snack alternative, not biceps the size of Popeye’s PT.


Boost asked Propaganda to develop packaging designs for two flavours (the equally delicious chocolate and strawberry – don’t ask us to choose our favourite), as well as the on-pack messaging ahead of roll-out. The result? Protein Boost: a pocket-sized protein pal designed to get you through the day.