PROPAGANDA DELIVERS CLIPPER’S EUROPEAN EXPANSION MESSAGE
With predicted global growth in online retail, more UK retailers are looking for a truly ‘cross border’ logistics solution, that takes cost, complexity and risk out of the supply chain process. Clipper’s recent acquisition of German logistics specialist, Geist, has strengthened their position in the European arena and is part of the roll out of Clipper’s pan-European growth strategy.
To articulate Clipper’s leadership position in European logistics, Propaganda has developed a campaign that echoes the ‘cross border’ supply chain process. The campaign includes advertising, which features hybrids of UK and European city names, such as BirmingHamburg, BerLincoln and TouLondon, with the underlying message that Clipper brings the UK and mainland Europe closer together.
A separate campaign promotes the newly developed service proposition ‘Boomerang’ designed to provide multichannel retailers with an efficient multichannel returns management process. This has been developed specifically to meet the growing demands that product ‘returns’ are placing on retailers.
Propaganda has also secured some great coverage for Clipper’s, recent acquisition of Geist, which has been featured in the Yorkshire Post, Yorkshire Evening Post, The Business Desk, Business Insider and key trade press.