Propaganda Continue to Satisfy Ann Summers
You may have spotted in the press that we’ve been retained by Ann Summers in a deal that will see our partnership continue well into the future. The exciting news follows our work to redefine the brand’s position in a changing marketplace and a number of highly successful campaigns that have helped the pleasure retailer to regain market share.
The relationship, which first started in Autumn 2013, is now set to continue and build on the foundations laid over the past 18 months. The strategic changes implemented to the Ann Summers brand over that time have helped deliver impressive results for the business and arrest a decline in footfall to their stores.
The strategic brief has addressed challenges to Ann Summers’ retail offering, and helped ensure the brand is well placed for future growth. This latest contract extension will ensure that the work to increase brand awareness around Ann Summers continues in an integrated and strategic way.