Propaganda brings Elysian to life for Neal and Wolf
When professional haircare brand Neal and Wolf wanted to expand their offer into home and spa, it was a challenge we couldn’t wait to get involved in. With a creative brief centred around bringing the scent and quality the brand has become known for, to a new and exciting market, the Elysian range was born.
The collection includes luxury items such as a candle and reed diffuser as well as a brand new hand and body lotion, meaning customers can treat their skin to the same levels of luxury and indulgence as has been a mark of the brand.
Following on from creative concept development, and a wide-ranging brief to develop a new identity, including packaging and POS, we’ve also been establishing the brand through social media and blogs. This has helped in positioning the products as the perfect relaxation experience.
It was important to maintain the luxury feel of the Neal and Wolf brand throughout the Elysian range, which included designing the packaging for the new products, in-keeping with the tone set in previous campaigns. We developed a luxury spa feel to the creative, including referencing the ingredients used in the products.
Elysian launched in salons and spas this month, accompanying its already established haircare range ahead of the busy Christmas sales period.