Propaganda and FMG Rewarded by MCA for Strategic Excellence


Propaganda has been recognised for delivering strategic business improvement after being presented with a Management Consultancies Association Award for our work with longstanding client, FMG. At a ceremony in central London, Propaganda took the top prize in the Strategy of the Year category, recognising the results achieved through redesigning FMG’s market position. The shortlist included KPMG for their work with Phillip Morris International, Boxwood with Travelex and Prederi with the Department for Health.

As a part of the rigorous judging criteria, Propaganda entered a detailed submission about the steps undertaken to achieve FMG’s objectives. A second stage involved being interviewed by an expert panel, which was attended by Propaganda directors Julian Horberry and Craig Harrold, as well as FMG’s CEO John Catling. The award recognises Propaganda’s proven results, which are firmly grounded in the our principle of ‘knowledge before assumption’.

Propaganda has worked with FMG for ten years and in that time, have provided strategic advice and brand direction which has helped evolve its business proposition and model. The businesses were rewarded in 2007 with another MCA Award for marketing strategy. Throughout the partnership, Propaganda has worked across multiple departments within FMG including operations, sales and HR, to ensure that the strategy was cohesive and embedded throughout the business.

As part of the submission process, John Catling, FMG’s CEO said: “Propaganda understand our business, culture and customers, but it’s the objective challenge backed up by rigorous knowledge and research, which combined, has helped us focus and make the right strategic decisions.”

Propaganda Director Craig Harrold said: “For us, membership of the MCA is an important endorsement of our advice and processes and a clear differentiator between us and competitors. Membership demonstrates to our clients that we have accredited and respected ways of working in place to deliver fact-based counsel to the brands we work with. This award represents another accolade to add to our collection and is testament to the results we deliver for our clients.”

As members of the MCA, Propaganda must be able to demonstrate a tangible results-driven approach to business and brand consultancy. To ensure continued excellence, members are audited every year by the MCA and follow a strict code of practice to ensure they continue to meet the highest standards.

The rigour of the agency’s approach and the tangible results we have delivered for clients is the reason we are the only creative brand agency ever to be awarded membership into the MCA. Our ability to bridge strategic consultancy with creative that works, has connected with and delivered results for our clients.

Whilst membership alone sets us apart from other creative consultancies, our ability to win awards against the biggest names in UK consulting demonstrates the unique value we offer, and that we mean business.

Click here to view the write up of the MCA Awards: