Indulgence doesn’t always have to be something to feel guilty about…

The new year is here, and so is the ‘cut back and be healthy’ trend for consumers – which can have a tough. financial impact on salons.  With this in mind for Neal & Wolf, Propaganda created the ‘Luxurious Goodness’ campaign, which highlights the brand and its products as one thing that salon customers don’t need to feel guilty about indulging in.

With its affordable price range, luxurious smell, and ‘free from’ ingredients, Neal & Wolf products are the perfect indulgence at this time of year. The products work well to restore and replenish hair back to its healthy best after the party season- where heated irons, hair dryers, overuse of product and cold weather have dried out and damaged everyone’s hair.

Not only does the Luxurious Goodness campaign provide salons with attractive POS, salon owners with great offers, and customers with gorgeous products, we also introduced a 15% discount initiative on all products in the range to further encourage customers to indulge in Neal & Wolf products whilst being kind to their tight purse strings at this time of year.

We worked with hair stylist David Thomas, to create 4 hairstyles that promise to cause less damage to hair whilst being quick and easy to recreate at home.  These are exclusively featured on the website with an aim to drive web traffic and an increase in e-comm sales. See how you can recreate these looks here.

Finally, to engage stylists and their customers further, we have created a series of social competitions based around creating and encouraginghealthy hairstyles with Neal & Wolf products.

Make sure you keep a look out for the Valentine’s campaign, which launches in salons, online and social channels in early February.