Night up Your Life.

The clocks have turned, and the nights are drawing in. And Propaganda are here to help you make the most of it through an integrated new campaign for leading retailer, Ann Summers.

During the build up towards Halloween, a targeted digital and social strategy sought to further change perceptions of the retailer. Through exclusive blogger make-up tutorials, styling and customization tips, the retailer is moved from “fancy dress” to become the leading “dress-up” destination for Halloween.

Alongside this creative direction captures the change in season, to inspire customers to try new lingerie launches and make the most of the long autumnal evenings.

With Ann Summers you can Night up a room or Night up a whole party. Either way you can be sure it’ll be the night of your life.