Launching Lavitta: Fashion That Fits and Flatters Real Women
Next week sees the launch of Lavitta. An online fashion brand that real women have been waiting for. In sizes 12-24, the total collection currently is made up of four ranges: Tribal tracks, Blush Crush, Eastern Promise and Riviera Sun.
The plus size market is the fastest growing fashion sector and online fashion is also an area of major growth in the last few years. Our discovery process with the Lavitta brand reaffirmed the need for a ladies fashion brand that holds a value price tag without compromising on the style and quality of the product.
With a price bracket for the total range coming in at £10-£40 it’s easy on the purse strings, while not compromising on quality. The clothes themselves are designed to fit and flatter every shape and size.
Using insight from the discovery process, we created the brand with the aspirational strapline, ‘Life’s an Occasion, Dress it.’ We also created the launch strategy and all assets to support this, including a full DM campaign and PR Strategy.
To deliver the PR strategy, we recruited 4 PR agencies across the UK, to cover a National and Regional approach. Beautiful A4 hardback look books and two brand films were created to assist media sell in, and so far great feedback has already started pouring in.
“ Lavitta is a brand that’s perfect for our readers with stylish, on-trend clothes that flatter real women and have a really great price point.”
Fashion Editorial Team
Lifestyle Fashion Group – Women’s Own, Women’s Weekly & Woman.
As well as this, the public was able to have an exclusive preview of Lavitta at the Haven charity fashion show held at the Queens hotel in Leeds on the 9th March. The response to the clothes was very positive and every model who wore the clothing on the catwalk that day, purchased their outfit afterwards. With proceeds going to charity and a 10% offer exclusively for ladies who attended, we are hoping to see this great response in the form of sales driven from this event when the site goes live next week.
Look out for Lavitta on Ideal world TV show on the 30th of April and check out the full site we designed from Monday next week.