Creating a Brand Identity for Jane Sanderson
This week, the new brand identity and website for our client Jane Sanderson was unveiled at www.janesandersondesign.com. The website, which shows off some beautiful examples of Jane’s work in interior design, is the culmination of a rebranding process we began late last year, which involved talking to Jane’s client base to understand from their perspective, what sets her apart.
At the start of the process, Jane gave us three words to describe her vision for every client: luxury, elegance and style. To represent this in her branding, our senior designer Sophie chose a classic ring shape for the new logo made up of Jane’s initials, which symbolises how Jane is personally involved in every stage of her clients’ projects, from start to finish. Rose gold and charcoal colouring made sure that Jane’s new branding looked contemporary, fresh and stylish.
When it came to the website, the heroes of the piece were undoubtedly always going to be gorgeous, full bleed shots of Jane’s stunning interior design commissions. We created a stylish gallery section allowing visitors to view Jane’s designs by property and theme, and also developed a comprehensive case study of a Victorian Stable House Conversion in order to capture all the bespoke details Jane incorporates into every project, from sourcing vintage furniture and decorations to combining textures and colour schemes to give character to every space.
For more information on Jane’s work, or just to admire the stunning pictures of her previous projects, visit ‘the home of opulent interiors’ here.