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I’M PERFECTION

Propaganda’s own brand Illamasqua has always dared to be different and fight against a homogenised looks dictated by the beauty industry: the world isn’t perfect so why should we all aspire to be perfect?

The SP13 Propaganda developed campaign “I’m-perfection” is an open invitation for consumers to stand up and show the world what makes them perfectly, imperfect:

We want you to highlight the features other brands encourage you to cover up and celebrate your imperfections like badges of honour.

So show off your freckles. Make beauty spots more beautiful.

Shine a light on your birthmarks. And be proud of your scars.

Because life isn’t about finding yourself, life is about celebrating who you really are. Join us at #ImPerfection. Visit us in store or online at  Illamasqua.com.

You can see the collection here, and see our latest tease for it here.