Hot, Hot, Hot: Cynthia’s MCA Win Celebrated in The Times

Cynthia Bernard 3

As reported a few weeks back, our Senior Planner Cynthia Bernard beat a strong shortlist to win The Management Consultancies Association’s award for Young Consultant of the Year at a plush ceremony in central London. Well the good news doesn’t stop there, as the write up of her achievement appeared in The Times this week.

The article featured in a special awards supplement, distributed nationally to hundreds of thousands of Times readers. In the piece, Cynthia talks about the diversity of clients she works with, but a defining approach Propaganda takes to ensure we get to the heart of the issue: empathy. That’s just one of the reasons why Brand Discovery works across such a wide range of sectors, Cynthia explains.

Planning is integral to Propaganda’s strategic offer, and Cynthia has designed and implemented Brand Discovery programmes for clients as diverse as Ann Summers and ReFood. There’s not much about the process that she doesn’t know – in fact, she wrote the book.