From Good Hair Day to Fifty Shades of Grey

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Strolling through our archives, we spotted this gem from our ghd days. It just so happens that the pleasant young chap we cast 2nd from right turned out to be Mr Grey himself, Jamie Dornan, the lead actor in 50 Shades of Grey – released worldwide today.

We’ve always been keen to support young talent, and we’re delighted to see he’s gone on to secure this big part, via his work for Dior. The visual was used as part of our New Religion for Hair campaign, and took inspiration from Caravaggio oil paintings. Obvs. The photographer for this piece of Urban Angels work was David Short.

Completing the loop on this creative, some of our most recent work has been with Ann Summers on their Dark Desires campaign, which has got everyone hot under the collar. Unlike 50 Shades, our campaign places the woman as the driving force behind the encounter, reiterating the pleasure retailer’s role in empowering women.