Freak Goes Gold.

Not content with winning awards for its debut fragrance, Illamasqua has decided to raise the bar even further, by releasing a golden version. Freak ‘Extrait De Parfum’ has a more intense scent than the previous one, and comes in a very shiny, very gold, very limited edition bottle.

The original fragrance and its packaging had already picked up a range of plaudits, including some lovely comments from bloggers (see below), a couple of nominations at the very prestigious FIFI awards (more on that here), and, was voted best packaging by the readers of Basenotes.

“We’ve seen plenty of fragrance lately with a plasticky flower stuck on the bottle (thank you Marc Jacobs), but we’ve not seen any with a snail on it. Until now. Enter Freak by cult British make-up brand Illamasqua to fill the snail-on-perfume-bottle void.”

“I don’t normally go ga-ga for packaging and highbrow concepts, but I LOVE THIS!” reader comment

“That bottle is just…beyond. I want to buy it simply for display on my nightstand, and I don’t even have a nightstand.” reader comment

The Freak bottle design has also been chosen as a case study in Gavin Abmrose’s 2nd edition of Format. Flick to pages 170 to 172 and you’ll be able to read rough the design rationale, and see some development designs including initial sketches. Format, can be purchased here.

Posted by Lee Bennett.