In 2018, EthOss appointed Propaganda as a strategic partner, to develop and articulate a unique brand proposition that was as distinctive as its flagship product – EthOss® – a synthetic biomaterial used in dental implant surgery, that encourages new bone to Grow Stronger®. The Grow Stronger® message communicated a product benefit, along with a promise to strengthen the skills and service offerings of dental care professionals across the globe.

The insight-driven rebrand’s bold imagery and stand-out messaging supported EthOss as they climbed to new heights, with sales doubling, and the well-respected Queen’s Award win marking a key milestone in the company’s success story to date.

Despite supply chain disruption caused by the COVID-19 pandemic, coupled with uncertainty surrounding Brexit, EthOss has experienced continued growth year on year, and its position in the market remains strong. Turnover and total exports increased by 22 per cent between 2019 and 2020, highlighting the role of brand strategy in raising EthOss’ profile among existing and prospective customers.

Dr Paul Harrison, Founder and Managing Director, EthOss, said: “We’re incredibly proud to have been recognised with the prestigious Queen’s Award in International Trade. Exports now account for 58 per cent of our total turnover. We recently signed partnerships with distributors in France, Turkey, Chile, Kuwait, Latvia and Moldova, with EthOss now being sold in more than 45 countries worldwide.”

Craig Harrold, Director, Propaganda, added: “As always, it’s rewarding to see our clients achieving the ambitious growth they set out to achieve. EthOss offer a unique and interesting proposition in the medical sector, and we were glad to lend our support through Brand Strategy driven by insight, creativity and commercial rigour.”