Hot on the heels of Neal & Wolf’s successful Summer campaign, which saw revenue double in the first month of launch, we have been creating their Xmas/Winter campaign to equip salons, stylists and consumers to get ready for the party season.
The Winter campaign invites people to Embrace the Night with Neal & Wolf. Whether they want a luxury night in, voluminous, glossy hair to party after midnight or gift sets for stocking fillers. Neal & Wolf has it all.
As a key sales quarter for hair brands, we wanted to ensure Neal & Wolf capitalised on their compact range of products that satisfy all haircare needs. Plus introduce the exciting new products Harmony Shampoo and Calm Diffuser using Neal & Wolf’s signature scent.
The campaign is supported through in-salon merchandise, POS, sales incentive schemes, consumer competition and social initiatives.
Get ready for the season to be seen and embrace the night with Neal & Wolf. Find it at a salon near you…