Champion Time for Propaganda at Headingley
Propaganda client Glenbrae are proud to be known by the company they keep, and in this case, they’re in the company of a true champion. The fine knitwear brand has teamed up with Andrew Gale, the captain of cricket’s County Championship winners, Yorkshire, as part of the Glenbrae Plus strategy to broaden the brand’s appeal beyond the traditionally targeted golf sector.
Propaganda were on hand to offer our expertise in helping to catalogue the partnership, just the day before Yorkshire’s final game of the season, where they’ll be presented with the Championship trophy at their home ground of Headingley. Andrew was a great sport during the shoot and Steve and Jules were even lucky enough to get their hands on the trophy, as our behind the scenes blog shows.