Celebrating a Cool 100K Facebook Fans With Kryolan Professional Make-up
And at Propaganda, we are over the moon to be celebrating this magic number of Facebook fans with our brilliant client, Kryolan Professional Make-up.
Working with the brand’s social media channels since October 2012, we have created hugely popular sharable content, introduced clever crowd-sourcing initiatives, celebrated 100s of Kryolan store openings, events, shows, trendlooks and tutorials, and engaged fans with inspirational content – all based around the amazing world of professional make-up artistry.
Kryolan is famous for its heritage, world-class products and its unique scientific approach to creating make-up. Kryolan’s founder, Arnold Langer, is a chemist, and the brand is now run by three generations of the Langer family – giving Propaganda a strong foundation for a sustained creative social media strategy for the brand that’s seen the numbers of dedicated Facebook fans rise from 25,000 to 100,000. What’s more, the levels of engagement and sentiment for the brand are second-to-none.
Nadine Langer, Kryolan’s marketing manager, says: “As an international brand experiencing an intense rate of growth, social media is crucial to us. Make-up artists are the life blood of our business, and social media not only lets us share our news on a real-time basis, but allows us to have a dialogue with the people who are SO important to us – and celebrate and share their work too. Our social media fans and followers are all fantastic.
“We are absolutely overjoyed to have hit 100k on Facebook. Here’s to the next 100,000!”
To mark the milestone, Propaganda has created a visual countdown of key Kryolan milestones to share on Facebook – #KryolanInNumbers – to highlight the elements of its business that Kryolan holds dear; its scientific heritage, the family, product innovation, its ongoing growth and commitment to global audiences and, of course, its expanding audience of professional make-up artists.
Check out the #KryolanInNumbers, and ‘like’ Kryolan on Facebook: facebook.com/kryolanprofessionalmakeup.