Boostin’ out the airwaves

Our outdoor advertising and sampling days in Leeds were such a success that we decided it was time to share the boostin’ great taste and value of Boost Energy drink with students in other regions.

The Boost team have travelled up and down the country in their Boostmobile, on a mission to combat student winter blues. Freshers week, was well and truly over, the loans were drying up, so, what better way to give the students a much needed boost, than with a free Boost Energy drink to tantalise their taste buds and get them rocking ‘til Christmas.

Boost’s most recent tour, has seen the team visit Sheffield, Bristol, Newcastle and Glasgow, with 6 sheet and phone kiosk advertising to support the street teams’ activity. Check out the pictures and listen to the new radio ad, which have certainly packed a punch. If you don’t believe us, check out http://www.iamimp.com/blog/, who are our brand sampling partners for Boost.