Boost MD gets a boost.

Simon Gray, Boost’s MD has a big smile on his face – and no wonder. His company just ranked 44th in the Sunday Times’ Fast Track 100.

He was also asked to present as a key-note speaker at this year’s prestigious Soft Drink’s Industry Conference.

After the Fast Track 100 event Simon was invited back for dinner at Sir Richard Branson’s house and was thrilled to have his picture taken with his business hero. When Simon looked at the picture he noticed Sir Richard’s eyes were closed.

Thinking fast Simon quickly dispatched a case of Boost to the Branson residence – in case they were in need of a Boost.

Read Simon’s opinion on the shift in consumer buying behaviour post-recession and the importance of value in the Yorkshire Post here.