Propaganda take home the trophy at Northern eCommerce Awards

Propaganda is excited to announce its recent award win for ‘Fashion/Apparel eCommerce Website of the Year’ at the Northern eCommerce Awards 2019, for its work with long-term client Gym King.

The ceremony at The Hilton in Manchester, on the 23rd October, celebrated the best in eCommerce across the North and hosted over 300 attendees.

Market-leading British athleisure brand, Gym King, sells fresh clothing including coats, t-shirts and tracksuits, and is available in over 1,000 stores worldwide including JD Sports, Footasylum and Zalando.

In early 2018, Propaganda undertook a digital audit and one of the recommendations was to redesign and build the website to incorporate the latest e-commerce best practice principles. Alongside this, a digital strategy was developed to increase traffic and user engagement on-site.

The new and improved website saw a 145% improvement in conversion rate within the first year, with the average order value increasing by 26%.

The website, alongside the wider digital strategy including paid social, paid search, email and affiliate marketing, has further enhanced Gym King’s established reputation.

Propaganda was up against strong competition for the award from agencies across the North, including Statement Agency for its work with NEU Apparel, and Visualsoft for its work with Moda in Pelle.

The judges of the award noted, “This entry was extremely strong – it ticked all the boxes in terms of what they were looking for from an eCommerce fashion website. Overall a great entry!”

James Winfield, Digital Director at Propaganda, said “We are thrilled to have won Fashion/Apparel eCommerce Website of the Year for our work with Gym King. Since creating the Propaganda Digital Proposition in November 2017, the team and client base has grown significantly, but Gym King was our first client so it’s a proud moment for us to be recognised for our transformative work on this project.”

Jay Parker, CEO of Gym King, commented “Working with Propaganda has been a great experience and has helped us to cement our position in the market, growing awareness and developing the brand. We came to Propaganda because of their reputation for getting results for their clients, and we’re looking forward to continuing our partnership.”