In a sector lacking recognised brands, Woodlands Home & Garden Group asked us to develop a nationwide brand campaign to unveil a distinctive new look for their e-commerce brand, Tiger Sheds.

Outdoor living has become increasingly popular over the last few years, with more homeowners than ever planning to update their garden spaces, whether it be for gardening, storage, living, working, playing, pets or even exercising. The campaign brings to life the brand enabling consumers to create their own perfect space.

Responding to the consumer need for more space, Propaganda created two national TV ads starring a typical British family and Eric the Tiger – the face of the brand – brought to life through CGI.

It showcased the much-needed space that Tiger sheds provide for varying consumer needs, reinforcing Tiger Sheds as market leaders for customers to find their own perfect space.

Created in collaboration with director Chris Cottam and Manchester-based Chief Productions and Flipbook. Deliverables included, national TV campaign, brand proposition and development, digital and social campaigns.