It’s fair to say that The Car People are going from strength to strength. Having recently celebrated a record sales period, April sees the launch of a new integrated campaign across digital, social, in-store and broadcast platforms, based around the idea of a ‘hassle-free’ life.

Ogilvy claim that only 2% of industry creative briefs are currently informed by primary research. How can brands maintain relevance if they aren’t based on insight? And anyway, what is insight and how do you get it?

When it comes to online experiences, the modern consumer craves an immersive experience in which they can fully engage with a brand. A key brand challenge is optimising the customer experience in both the physical and digital realm.

Steve Parkin doesn’t look back. Always on the lookout for the next new thing and the next new venture, whether that be for Clipper or for his private investment vehicle, Knaresborough Investments. In the concluding piece of the series, Propaganda Chairman, Julian Kynaston, talks to the Clipper founder about his approach to business and his plans for the future.

Oh dear. Awkward x 1,000,000 or what? But while that Oscars cock-up dominates the headlines, it’s not escaped our attention that some of the most photographed A-listers on the red carpet were cleverly using their outfits to take a stand against controversial Trump policies.

In the second of a series of three, Propaganda Chairman, Julian Kynaston, speaks to Clipper founder and well-known entrepreneur, Steve Parkin, about how he led his business to one of the most successful stock market floatations of recent years.

The word on everyone’s lips is sustainability. In the ever-crowded fashion market, consumers are demanding a greener, more economical supply chain. As the pressure increases leading brands and retailers are taking the steps towards championing this demand, by committing to eliminate hazardous chemicals by year 2020. For some this is a big ask, but for pioneering water-based ink manufacturers MagnaColours, this is exactly what they have been waiting for.

‘Post-truth’ was a phrase we heard a lot in 2016. It was even named ‘word of the year’ by the Oxford dictionary. So when marketing industry bible, The Drum, came to us for our views, you’ll be unsurprised to know that we had plenty to say.

Last week saw the launch of a revolutionary new online library service for schools, designed to put physical books back at the heart of learning and help improve the academic performance of the nation’s children.