Reward Funding

Reward Funding helped invent the short-term commercial lending space. However, as the category expanded around it, so did client confusion. The company needed to rise above ‘lender of last resort’ perceptions and prime the brand for its next phase.

Brand Discovery^TM revealed a business that had something competitors could never replicate: hunger. It’s team – built on instinct, pace and commerciality – was highly skilled at delivering funding with real-world empathy and conviction. The challenge was to create a brand that reflects the energy of its people and the ambition of the clients they serve.

We repositioned Reward as the original alternative: bold, decisive, and built to move. The new brand platform – High Octane Funding – captured the unique blend of speed, sharpness, and understanding. We aligned the business behind a single organising idea and gave Reward the tools to scale with confidence.