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Infaant Inspiring the free thinkers of tomorrow

Propaganda partnered with the founder of new children’s clothing brand infaant to challenge fast fashion by championing quality and ethical production.

From inception to launch, we co-developed a brand that goes beyond fashion, educating kids on “difficult topics” like climate change. Recognising that knowledge today shapes tomorrow’s impact, we disrupted traditional childrenswear norms, appealing to parents seeking more than just fast-fashion but to inspire the free thinkers of tomorrow.

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Online sales doubled through a repositioned multi-brand e-comm site and online channel optimisation.

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Launched first bricks-and-mortar store in Leeds

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Ryan Knight

Founder

Having had a relationship with Propaganda for some time, I knew from their track-record that it was the right choice to support infaant. The team’s expertise has been invaluable in the journey so far.

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