Infaant Inspiring the free thinkers of tomorrow
Propaganda partnered with the founder of new children’s clothing brand infaant to challenge fast fashion by championing quality and ethical production.
From inception to launch, we co-developed a brand that goes beyond fashion, educating kids on “difficult topics” like climate change. Recognising that knowledge today shapes tomorrow’s impact, we disrupted traditional childrenswear norms, appealing to parents seeking more than just fast-fashion but to inspire the free thinkers of tomorrow.