How We Do Digital Differently At Propaganda
Propaganda's Digital Director James Winfield explains some of the ways we do Digital differently.
Why those who are accusing brands of monetising the menopause need to understand how markets form
A busier than ever World Menopause Month equates with big gains. There are leaders and champions in all quarters building positive action. Carolyn Harris, MP, is pushing for change at government level. Organisations such as GenM with its huge membership...
The ageing opportunity, ignored by brands
A recent proliferation of new brand straplines is pointing to an increased awareness of a ‘life-long’ audience brands want to talk to. This is good. For a long time now, women of my age (‘midlife’ or Queenagers to coin Eleanor...
The great imitation game: Everyone wants to be TikTok
Propaganda's Social Media Director, Lucy Callaghan weighs in why social media apps seem to be copying each other.
‘All it takes is a few great tweets’ – The Great Social Misconception
By Lucy Callaghan – Social Media Director at Propaganda “All it takes is a few great tweets” This is a comment I hear regularly on the likes of LinkedIn and in marketing circles. See also, “social media built my brand”...
Making the invisible visible: Propaganda nominated for MCA Social Value Award
Propaganda, the Leeds-based strategic brand consultancy, has been nominated for a Social Value Award by the Management Consultancies Association (MCA) for their impactful work for GenM. The award celebrates work that has enabled clients and consultancies to achieve outstanding and...
Propaganda launches new age-positive consulting offer
Leeds-based brand and creative consultancy, Propaganda, is launching a new consulting arm, Propaganda Agency, helping brands realise the opportunity to differently frame how we see mid-life and the years beyond. Propaganda has appointed brand strategist Claire Lowson to lead the...
Propaganda creates inspiring brand film for Clipper Logistics
Leeds-based brand consultancy agency, Propaganda, has created an inspiring new brand film for retail logistics specialists, Clipper Logistics. Launched to mark the brand’s 30th anniversary year, the film – titled ‘Enabling Retail’ – celebrates Clipper’s industry-leading retail proposition. Blending live...
Propaganda enlisted to develop thought-provoking kids’ clothing launch
Leeds-based brand consultancy Propaganda has partnered with infaant, a new children’s clothing brand, to develop its market and launch strategy. Created with the intention to inspire a sense of curiosity in children, infaant’s minimal yet child-friendly designs reflect themes about...
