What is brand, and how are brands built? Our founder, Julian Kynaston, answers these questions and more in this no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK’s most successful brand consultancies.
Available now from Amazon and all good book shops.
The Car People is celebrating a 16% boost in referrals and repeat custom, following on from the success of its strategic loyalty programme, Friends. The cornerstone of the business’ proposition is the ‘hassle-free experience’ – turning the industry stereotype of...
28/09/2016
In our latest work for Southerns, we’ll be undertaking a Brand Health, following an exciting few years for the business, which has seen turnover forecast to multiply by four. We first worked with the Leeds based business in 2014, when...
19/09/2016
Last week, the Propaganda team headed north, to the picturesque market town of Richmond, for a brand photoshoot for Rural Insurance – the UK’s fastest growing agricultural insurer. September in the British countryside is a hive of activity. As the...
14/09/2016
On Monday our team were in the historic town of Saltaire shooting the latest ‘Get the Look’ styles for professional hair care client Neal & Wolf. Working with the very talented stylists at Cross and Co. hair salon, we created...
26/08/2016
Another day, another photo shoot here at Propaganda… We’ve been working hard behind the scenes to produce a series of beautiful and contemporary photography shots, captured by the wonderful Ruth Rose. The focus of the shoot was to showcase the...
12/08/2016
When Propaganda first started working with Tangle Teezer, our Discovery process saw us talk to a range of consumers, as well as businesses within the hair industry. Across everything one thing was clear – until they tried the Tangle Teezer...
08/08/2016
Keep your eyes out on ITV1 in Yorkshire and the North West today for The Car People’s brand new campaign ad! When we first began work on the campaign, our brief was to get across all the different things that...
03/08/2016
Propaganda is proud to announce our continued support of CNG, the UK’s largest independent shipper of gas. The news follows a successful first year together, which has seen us help the Harrogate-based business launch its new brand and unveil its...
22/07/2016
Last week, saw Clipper present the fourth in its Future Forum events series, with the 2016 event focusing on the challenges of click-and-collect in today’s changing retail landscape. The event, held at The Cumberland Hotel in London’s Marble Arch, brought together...
15/07/2016
13 \
50