Propaganda appoints new Head of Digital

Propaganda today announced the appointment of Kristal Ireland as its new head of digital.

This new role has been created to drive Propaganda’s recently launched digital proposition, Digital Intelligence, a bespoke programme of strategic consultancy for businesses new to digital or those that are looking for a fresh, rigorous approach to the development of their digital proposition.

Kristal joins the company from Welcome to Yorkshire – The Yorkshire Tourist Board, where she was previously head of digital, responsible for developing the tourist board’s digital offering. During this time, Kristal successfully developed an extensive social media and digital marketing strategy which saw Yorkshire.com website pick up the coveted Travemole Award for ‘Best Travel Website’ in 2010, as well as several other high profile awards.

Prior to that, Kristal worked in a number of marketing roles, where she won a number of awards, including ‘Best Technical Innovation’ at the DADI’s, and also as Digital Business Development Director for Leeds based agency Outside the Box, where she worked on integrated and digital marketing campaigns for big brands such as Thomas Cook, NPower, Marie Curie and The National Trust.